CDK Digital and EqualWeb Partner for Accessibility
CDK Global has designed its dealer websites and Website Manager tool to allow dealership compliance with a set of technical standards known as the Web Content Accessibility Guidelines (WCAG) standards.
CDK Website customers may now add an additional layer of accessibility through a new agreement with EqualWeb.
CDK Global has designed its dealer websites and Website Manager tool to allow dealership compliance with a set of technical standards known as the Web Content Accessibility Guidelines (WCAG) standards. CDK Website customers may now add an additional layer of accessibility protection through a new agreement with EqualWeb.
With over 20 years of experience, EqualWeb’sdedication to online accessibility make them the perfect fit for CDK customers. Their product offers complete compliancy with WCAG level 2.1 and compliancy with section 508 of the Americans with Disabilities Act (ADA).
Frequently Asked Questions:
1.How does the CDK platform enable WCAG compliance?
CDK has invested in accessibility since the ideation of Next Gen websites.
When selecting a website design, there is at least one color palette per design that has been tested to ensure a proper contrast ratio. These color palettes have a WCAG flag next to them to easy discoverability.
When adding an image or a link to a webpage, fields in Website Manager require the entry of hover or alt-text to describe the link or image for use by screen readers.
While there has been a lot of investment in accessibility, our dealers have also demanded customizability. With the ability to customize comes the shared responsibility between all those who manage the site to keep accessibility best practices in mind when making changes.
2.Is EqualWebrequired in order to be compliant with WCAG or ADA guidelines?
No, WCAG compliancy is dependent on ensuring the website follows certain guidelines for accessibility (color contrast, image descriptions, hover text, video controls, etc.). The CDK platform includes all the tools to achieve compliancy. Equalwebis a choice for dealers who want an extra layer of protection.
3.What happens if a dealership is sued over ADA/WCAG compliance and they have EqualWebinstalled?
With Equalweb installed, a dealer does have heightened accessibility on their website but they should always consult with their legal team.
4.What happens if a dealership is sued over ADA/WCAG compliance and they do not have EqualWebinstalled?
With the CDK platform, dealers have the ability to full comply with WCAG standards. The dealer website is the responsibility of the dealer. Should a dealer be served with a legal dispute for WCAG and they do not have an accessibility plug-in like EqualWeb on their website, they should consult with their legal team on next steps. CDK will assist wherever possible.
5.Will EqualWeb also cover accessibility for other integrations like Chat and Trade-In tools?
Chat and other third party integrations are external spplications from the website and are therefore not covered by Equalweb or any other accessibility vendor. Dealers should work directly with those third parties to determine their accessibility.
6.If a dealer has more than one website will they need to add EqualWeb to both websites?
Yes. If a dealer has more than one website with CDK they will need to purchase the Equalweb integration for each website separately through the Online Ordering System.