2.5.3 Label in Name

What this criterion requires

For controls with visible text labels, the accessible name must contain that visible text - ideally starting with it.

Who it helps

Speech-input users, who say the label they see ("click Send"); if the accessible name differs, the command fails.

Example: fails vs passes

<button aria-label="Submit form">Send</button>

<button>Send</button>  <!-- or aria-label="Send message", starting with the visible text -->

Voice control users say what they see. If the accessible name lacks "Send", the command "click Send" fails.

How to meet and fix it

• Keep aria-label in sync with the visible text, or better, do not override it at all

Common failures auditors find

• Visible "Send" with aria-label="Submit form" - voice control cannot find "Send"

Automated scanning catches a share of these instantly - run a free check - and a manual audit covers the judgement calls a tool cannot make.

Last updated 12 August 2026. Reviewed by the EqualWeb accessibility team.