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Is your website accessible? You`re not sure…. You hope so!
Jan 12, 2018
You better be before you will hear it from a lawyer… Have you heard about this web accessibility thing? You manage, design or build websites and someone has asked you…"Is your site accessible?" You`re not sure…. You hope so!!!
Nowadays, not only the access to digital content has become a part of our daily lives, it has been also stated as a fundamental right. Not being able to access the Internet for disability reasons is simply a factor of discrimination, even a social and professional exclusion! In that matter, the worldwide-known Web Content Accessibility Guidelines (or WCAG), ensure that all companies follow its strict Standards that meet the needs of individuals, organizations, and governments internationally.
Do you want to expand your revenue stream and do some good for the world in process?
People with disabilities (PWD), estimated at 1.3 billion, form a market the size of China. Together with their friends and family, acting on their emotional connection, PWD hold over $8 Trillion in annual disposable income. With the elderly population, a group with the biggest share of the national wealth, adding to this number, this is a market that can’t be ignored.
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Put the exit dream aside. Every startup aspires to accumulate a large number of enterprise customers - the kind whose logo, when posted on the site, would display a kind of "industry standard” and identify them as a reliable market-leading company. About half of startup companies fail at this task - how can they succeed in their own right and sell their services directly to enterprise-level organizations?
