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Is your website accessible? You`re not sure…. You hope so!
Jan 12, 2018
You better be before you will hear it from a lawyer… Have you heard about this web accessibility thing? You manage, design or build websites and someone has asked you…"Is your site accessible?" You`re not sure…. You hope so!!!
Do you want to expand your revenue stream and do some good for the world in process?
People with disabilities (PWD), estimated at 1.3 billion, form a market the size of China. Together with their friends and family, acting on their emotional connection, PWD hold over $8 Trillion in annual disposable income. With the elderly population, a group with the biggest share of the national wealth, adding to this number, this is a market that can’t be ignored.
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Put the exit dream aside. Every startup aspires to accumulate a large number of enterprise customers - the kind whose logo, when posted on the site, would display a kind of "industry standard” and identify them as a reliable market-leading company. About half of startup companies fail at this task - how can they succeed in their own right and sell their services directly to enterprise-level organizations?
THE MOST PROMISING ACCESSIBILITY SOLUTION - The value of a digital solution hinges on its ability to provide effortless accessibility functions to end consumers without compromising user experiences. Along the same lines, a website that fails to help differently-abled patrons attain equal experiences is bound to tarnish an organization’s hard-earned reputation. A lack of special web features prevents disabled people from navigating the vast online information realm and isolates them from the general society. Hence, a company’s digital architecture must be as hospitable and inclusive as its brick-and-mortar facilities.
