MassChallenge Israel Startup Shuk 2018

Making websites accessible. "We integrate our widget solutions into websites to create a digitally inclusive channel for media consumption".
Why is it important for every website to be accessible? In the physical world, it goes without saying that access for people with disabilities must be ensured, such as entrance ramps, accessible restrooms, and so on. The same goes for the digital world – morally, legally, and economically. People with disabilities must be allowed the same access to information, and the ability to perform actions on stores and websites as anyone else can. The idea is to make it an Equal Web – and this is very easy to do with EqualWeb.

Put the exit dream aside. Every startup aspires to accumulate a large number of enterprise customers - the kind whose logo, when posted on the site, would display a kind of "industry standard” and identify them as a reliable market-leading company. About half of startup companies fail at this task - how can they succeed in their own right and sell their services directly to enterprise-level organizations?

THE MOST PROMISING ACCESSIBILITY SOLUTION - The value of a digital solution hinges on its ability to provide effortless accessibility functions to end consumers without compromising user experiences. Along the same lines, a website that fails to help differently-abled patrons attain equal experiences is bound to tarnish an organization’s hard-earned reputation. A lack of special web features prevents disabled people from navigating the vast online information realm and isolates them from the general society. Hence, a company’s digital architecture must be as hospitable and inclusive as its brick-and-mortar facilities.