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Navigating the Murky Waters of ADA Compliance in the Internet Age
Jun 13, 2019
Not only will ADA compliance reduce the risk of litigation, but it’s
also the right thing to do and has the added benefit of expanding a
business’s consumer base.
In recent years, many companies have been swept up in a wave of lawsuits claiming that certain private commercial websites are inaccessible to users with disabilities and thus violate Title III of the Americans with Disabilities Act (ADA). For example, blind individuals, who use screen-reader software to access the Internet, have alleged that they are unable to visit certain websites that have not been properly coded to convert visual information to audio translations. Complicating matters is the lack of clear guidance from the government and courts concerning whether websites are considered places of public accommodation under the ADA and, if so, what steps businesses must take to ensure website compliance with the ADA. This has left well-intentioned companies scratching their heads while exposed to the threat of costly litigation.
By Matt Stark | May 21, 2019 | ALM Media Properties
A world leader and a pioneer in web accessibility, focused on helping people with disabilities to access digital information: EqualWeb. In the physical world, access for people with disabilities must be ensured. The same goes for the digital world – especially in the times of COVID. People with disabilities and the elderly must be allowed the same access, information, and ability to perform actions on stores and websites as anyone else. With over a quarter of the US population having some sort of disability, this is a market that cannot be ignored. This is the market that EqualWeb is addressing through its groundbreaking accessibility technology, which offers advanced functionalities that enable individuals living with various disabilities to browse the web in a secure way.
Making websites accessible. "We integrate our widget solutions into websites to create a digitally inclusive channel for media consumption". Why is it important for every website to be accessible? In the physical world, it goes without saying that access for people with disabilities must be ensured, such as entrance ramps, accessible restrooms, and so on. The same goes for the digital world – morally, legally, and economically. People with disabilities must be allowed the same access to information, and the ability to perform actions on stores and websites as anyone else can. The idea is to make it an Equal Web – and this is very easy to do with EqualWeb.
Put the exit dream aside. Every startup aspires to accumulate a large number of enterprise customers - the kind whose logo, when posted on the site, would display a kind of "industry standard” and identify them as a reliable market-leading company. About half of startup companies fail at this task - how can they succeed in their own right and sell their services directly to enterprise-level organizations?
