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B2B Marketing Expo 2019 California
Oct 2, 2019
B2B Marketing Expo 2019, the only marketing event you need to attend in California! An incredible 300 suppliers providing all the latest technologies, strategies and breakthroughs that are transforming our performance as marketers, while also gaining invaluable advice from the teams behind some of the world’s biggest and most successful brands!
We were very happy to take part in this amazing event and to show how
our new AI technology can transform any website accessible, and meets
all international accessibility standards, The WCAG 2.1 AA, US- ADA
section 508, EN 301549.
We were very proud to share the stage with
the likes of Nike, IBM, Microsoft, Google, Social Chain and PWC, and
have access to a full program of expert-led masterclasses.
Making websites accessible. "We integrate our widget solutions into websites to create a digitally inclusive channel for media consumption". Why is it important for every website to be accessible? In the physical world, it goes without saying that access for people with disabilities must be ensured, such as entrance ramps, accessible restrooms, and so on. The same goes for the digital world – morally, legally, and economically. People with disabilities must be allowed the same access to information, and the ability to perform actions on stores and websites as anyone else can. The idea is to make it an Equal Web – and this is very easy to do with EqualWeb.
Put the exit dream aside. Every startup aspires to accumulate a large number of enterprise customers - the kind whose logo, when posted on the site, would display a kind of "industry standard” and identify them as a reliable market-leading company. About half of startup companies fail at this task - how can they succeed in their own right and sell their services directly to enterprise-level organizations?
THE MOST PROMISING ACCESSIBILITY SOLUTION - The value of a digital solution hinges on its ability to provide effortless accessibility functions to end consumers without compromising user experiences. Along the same lines, a website that fails to help differently-abled patrons attain equal experiences is bound to tarnish an organization’s hard-earned reputation. A lack of special web features prevents disabled people from navigating the vast online information realm and isolates them from the general society. Hence, a company’s digital architecture must be as hospitable and inclusive as its brick-and-mortar facilities.