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Equalweb adapts websites to make them more accessible to people with disabilities
September 2, 2020
About 45 million people have some limitation on internet access —and the problem is not in the lack of broadband. They are people with some disability, especially visual or auditory, who need some help to surf the internet. But although Brazilian legislation requires websites to be inclusive, 99% of sites in Brazil have some barrier that makes navigation difficult, according to a study by the Web for All movement.
About 45 million people have some limitation on internet access —and the problem is not in the lack of broadband. They are people with some disability, especially visual or auditory, who need some help to surf the internet. But although Brazilian legislation requires websites to be inclusive, 99% of sites in Brazil have some barrier that makes navigation difficult, according to a study by the Web for All movement.
—Society is undergoing a digital transformation in this pandemic, but an important portion of society cannot be left out," says Andrea Schwarz, CEO of iigual, a traditional inclusion and diversity consultancy for the labor market, and which is bringing to Brazil the technology of Equalweb, an Israeli startup of accessibility solution for websites. In the U.S., a country of the lawsuit industry, sites with accessibility limitations are in the crosshairs of individuals or civil rights associations.. Last year, singer Beyonce was sued by a visually impaired woman for violating U.S. accessibility legislation because the Beyonce.com website had no tools for people with acute vision loss. The number of such lawsuits increased by 12% last year.
Equalweb is a cloud-based technology that works in an automated manner without interfering with the structure of the site. Features allow you to adapt the site to different types of disability and include font size, voice command, text reader, image description and color customization. Equalweb was founded six years ago and was recently selected by Microsoft in Israel for an artificial intelligence startup acceleration program for good. The technology is present on 10,000 websites in 35 languages. In Brazil, the first clients include Unisuam College. And Andrea is in advanced negotiations with a big bank.
A world leader and a pioneer in web accessibility, focused on helping people with disabilities to access digital information: EqualWeb. In the physical world, access for people with disabilities must be ensured. The same goes for the digital world – especially in the times of COVID. People with disabilities and the elderly must be allowed the same access, information, and ability to perform actions on stores and websites as anyone else. With over a quarter of the US population having some sort of disability, this is a market that cannot be ignored. This is the market that EqualWeb is addressing through its groundbreaking accessibility technology, which offers advanced functionalities that enable individuals living with various disabilities to browse the web in a secure way.
Making websites accessible. "We integrate our widget solutions into websites to create a digitally inclusive channel for media consumption". Why is it important for every website to be accessible? In the physical world, it goes without saying that access for people with disabilities must be ensured, such as entrance ramps, accessible restrooms, and so on. The same goes for the digital world – morally, legally, and economically. People with disabilities must be allowed the same access to information, and the ability to perform actions on stores and websites as anyone else can. The idea is to make it an Equal Web – and this is very easy to do with EqualWeb.
Put the exit dream aside. Every startup aspires to accumulate a large number of enterprise customers - the kind whose logo, when posted on the site, would display a kind of "industry standard” and identify them as a reliable market-leading company. About half of startup companies fail at this task - how can they succeed in their own right and sell their services directly to enterprise-level organizations?
