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Web accessibility solutions from a business perspective

15/02/2023 11:56:11
Web accessibility is a complex issue, and there is no one-size-fits-all solution. However, here are some general steps that you can take from a business perspective to approach the issue of web accessibility:

1. Understand the legal requirements

Depending on where your business is located and who your target audience is, there may be legal requirements for web accessibility. Familiarize yourself with the relevant laws and regulations, such as the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG).

2. Conduct an accessibility audit

A thorough accessibility audit can help you identify areas of your website that are not fully accessible. You can either conduct the audit in-house or hire an external accessibility consultant or agency.

3. Implement accessibility features

Once you have identified the accessibility issues, you can begin implementing the necessary features to make your website more accessible. This may include features such as Alt Text for images, captions for videos, and keyboard navigation.

4. Train your team

Make sure your team is trained in web accessibility’s best practices so that they can continue to create and maintain accessible content on your website.

5. Monitor and update

Web accessibility is an ongoing process, so it’s important to monitor your website regularly to ensure that it remains accessible. You should also update your website as needed to stay up-to-date with changes in accessibility guidelines and technology.

By following these steps, you can help ensure that your website is accessible to all users, including those with disabilities, and avoid potential legal and reputational issues.

What about auto widget tools?

The use of auto widgets as a solution for web accessibility is a somewhat controversial topic in the accessibility community. Auto widgets are software tools that can be added to a website to help improve its accessibility by adding features such as Alt Text for images, captions for videos, and keyboard navigation.

Proponents of auto widgets argue that they can provide a quick and easy solution for website owners who want to make their sites more accessible. They can be implemented relatively quickly and at a lower cost than other accessibility solutions, and can potentially help to improve accessibility for a large number of users.

However, critics of auto widgets argue that they are not a comprehensive solution for web accessibility, and can sometimes create additional accessibility issues. For example, a widget might incorrectly identify an image and provide inappropriate alternative text, or it might conflict with other accessibility features already built into the website. Additionally, some users with disabilities might find the widget difficult or impossible to use, depending on their specific needs and the nature of the widget.

Overall, while auto widgets can be a useful tool for improving website accessibility, they should not be relied upon as the sole solution. It is important to also consider other accessibility best practices and guidelines and to seek the input and feedback of people with disabilities in the design and testing of accessible websites.

Looking for a full web accessibility solution? Contact an EqualWeb expert, here.

Closed captions for videos and audio content enable people with hearing impairments to understand the content. EqualWeb has become the first web accessibility vendor to provide a video and audio closed captions option for people with disabilities as part of its automatic services.

The unique benefit of the function is that it’s entirely automatic. Moreover, as the website owner, you can modify the automatic generic text if you find a mismatch between the video and the text (the AI may miss a few words here and there), using the Captions Editor in your dashboard.

The closed captions function includes a simple on-and-off activation button, a rating vote for feedback purposes, a new transcription window over the video or audio element, and a captions download option. The captions’ font conforms to the Web Content Accessibility Guidelines (WCAG) 2.1 standards for easily accessible fonts.

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In the web accessibility field we hear a lot about assistive technology. But people without disabilities will be mostly ignorant about what assistive technology actually is, as well as what constitutes assistive technology. So let us break down for you the meaning of assistive technology, how important it is, and what your role, as the providers of goods and services to individuals with impairments, is for compatibility with assistive technologies.

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