Web accessibility solutions from a business perspective
February 15, 2023
Updated: Apr 20, 2025
TL;DR: Web accessibility isn’t just about compliance - it’s a smart business move. An accessible website reduces legal risks, improves user experience, increases conversions, and enhances brand reputation. Companies that prioritize accessibility reach a larger audience and demonstrate corporate responsibility. Relying solely on auto widgets can be risky and may not provide full compliance. Investing in a hybrid accessibility solution ensures both legal protection and better user experience. Learn more about ADA compliance for small businesses here.
Why Web Accessibility is a Business Priority
Many business owners view web accessibility as just another regulatory requirement. In reality, it’s a competitive advantage that enhances customer reach, brand credibility, and revenue growth. Making your website accessible is not just about avoiding lawsuits-it’s about improving usability, increasing conversions, and serving a broader audience.
Ignoring web accessibility can lead to:
Legal consequences – Non-compliance with the ADA or WCAG standards can result in lawsuits, fines, and reputational damage.
Lost revenue – If 15-20% of the population has a disability, a non-accessible website means losing millions in potential revenue.
Legal and Financial Risks of Inaccessibility
Businesses that fail to address accessibility are at risk of legal action under the Americans with Disabilities Act (ADA) and other international laws. In recent years, ADA-related lawsuits have skyrocketed, targeting companies of all sizes. Settlements and legal fees often cost tens of thousands of dollars per case, not to mention the negative PR that follows.
For small and mid-sized businesses, a lawsuit can be devastating. Proactive accessibility efforts are significantly cheaper than reactive legal defenses. Implementing WCAG-compliant features early prevents costly litigation and last-minute fixes.
Want to know how ADA compliance impacts small businesses? Read our guide ADA and small businesses here.
How Accessibility Boosts Revenue and Customer Experience
Beyond avoiding legal trouble, accessibility is a proven revenue driver.
Improves user experience (UX) – Accessibility features benefit everyone, not just users with disabilities. Features like clear navigation, readable fonts, and keyboard accessibility create a smoother experience for all visitors.
Expands your customer base – More than 1 billion people worldwide have some form of disability. By making your website accessible, you’re tapping into a huge underserved market.
Enhances brand loyalty – Customers appreciate businesses that prioritize inclusivity. Companies with strong accessibility policies are seen as socially responsible and forward-thinking.
Increases conversions – Accessibility features like text alternatives, transcripts, and intuitive navigation help all users engage better with your site, leading to higher sales and sign-ups.
Auto Widgets vs. Hybrid Accessibility Solutions
Some businesses attempt to solve accessibility issues with automated widgets. While these tools may seem like an easy fix, they often create more problems than they solve: The risks of auto widgets:
Limited effectiveness – Many widgets only address surface-level issues and fail WCAG compliance tests.
Conflicting accessibility features – Auto widgets can disrupt existing site functionality, creating new usability problems.
Legal vulnerabilities – Relying on widgets alone won’t protect you from lawsuits, as they do not guarantee full compliance.
The better alternative: Hybrid accessibility A hybrid accessibility approach combines automation with manual expert reviews, ensuring that your site is fully accessible and legally compliant. Unlike auto widgets, a hybrid solution identifies deep structural issues, corrects them, and ensures ongoing compliance.
How to Make Your Website Accessible (And Future-Proof)
Implement WCAG-compliant features – Ensure proper contrast, keyboard navigation, alt text, and ARIA attributes.
Train your team – Educate developers, designers, and content creators on accessibility best practices.
Monitor and update regularly – Accessibility is not a one-time fix. Continuous improvements keep you compliant and user-friendly.
Invest in a hybrid accessibility solution – Automated tools can assist, but manual oversight is key to ensuring long-term success.
Final Thoughts: Web Accessibility is a Smart Business Decision
Making your website accessible isn’t just a legal requirement-it’s a strategic investment in your brand’s success. Prioritizing accessibility:
Protects your business from lawsuits
Expands your potential customer base
Enhances brand trust and reputation
Don’t wait until accessibility issues become a problem - get ahead with a comprehensive hybrid solution. Get a free accessibility audit today! Contact an EqualWeb expert.
