What is conversational AI for business?
Conversational AI for business is software that talks with customers in natural language - typed or spoken - to answer questions, qualify interest and complete small tasks such as taking a callback request, without a person on the other end. The useful kind knows the business: it answers from your own content, follows your rules, hands over when it should and leaves a record. That is what your EqualWeb agent is, and the chat window on your website is where most visitors meet it first.
One line of code, every page
When your agent is built, your dashboard shows the widget code: one script tag. Paste it into your site once - in the template, the theme or the tag manager - and the launcher appears on every page with your agent's face on it. It works on any website where you can add a script tag.
The launcher's colour and position are yours to set. Put it on the opposite side from the accessibility widget so the two never cover each other; on equalweb.com the agent sits bottom-left and the accessibility widget bottom-right.
It learns from your website
UiriX reads your site and writes a knowledge base from it; that is what the agent answers from. Add documents later - a price list, a FAQ, a policy - and review or edit what the agent says in the dashboard. When it does not know an answer it says so and offers to take the visitor's details for your team, instead of guessing.
Leads, tickets and callbacks
Improve it in plain language
Tell the agent what to do differently - "always mention the free delivery", "do not quote prices, offer a call" - and rebuild with one click. Change the greeting, the voice, the language or the widget's look whenever you like. Nothing needs a developer.
Chat and the accessibility widget, together
The chat agent and the EqualWeb accessibility widget are two different things: one talks to your visitors, the other adjusts your pages for them. They run side by side on the same site, and the Business Assistant entry lives in the same EqualWeb account you already use for the widget.
Who written chat helps most
- Deaf and hard-of-hearing customers get a written conversation with your business instead of a phone call, with the same answers a caller would get.
- Customers with a speech impairment ask in writing and are answered in writing, at their own pace.
- Visitors with a cognitive or learning disability ask in plain words and get a short, direct answer, without learning your menus or your site structure.
- Visitors in another language are answered in theirs: 17 languages, including Hebrew, Arabic and Russian.
- Visitors who find typing hard switch to voice, one tap away in the same window.
The chat window itself was made accessible by EqualWeb's own accessibility team, the people behind the widget: a labelled launcher that opens a dialog, and keyboard focus that moves in and comes back. The agent adds a route to your answers; the accessibility widget adjusts the page itself. Neither replaces the other.
Frequently asked questions
What is conversational AI for business?
Software that talks with customers in natural language, typed or spoken, to answer questions, qualify interest and take small actions such as a callback request - answering from the business's own content and following its rules. Your EqualWeb agent is exactly that, on your website first and on the phone when you add a number.
Do I need a developer to add AI chat to my website?
No. Your dashboard gives you one script tag; paste it into your site once and the agent is on every page. Anyone who can edit the site template or use a tag manager can do it.
Will the chat slow down my website?
The launcher is one small script that loads after your page, and the conversation window loads only when a visitor opens it.
Can I change what the agent says?
Yes. Edit the greeting and the instructions, add documents to the knowledge base, or tell the agent what to do differently in plain language and rebuild with one click.
Does it work with my CMS?
It works on any website where you can add a script tag - a CMS template, a theme, a page builder or a tag manager.
Does it replace the accessibility widget?
No. The agent answers visitors; the accessibility widget adjusts your pages for them. Both run together on the same site.
Does written chat help customers with disabilities?
Yes, for those the phone does not serve: deaf and hard-of-hearing customers and people with a speech impairment get the same answers in writing, and visitors with a cognitive or learning disability get short answers to plain questions. Visitors who find typing hard switch to voice in the same window.
Last updated . Reviewed by the EqualWeb accessibility team.
Put an agent on every page
Sign in to EqualWeb, choose Business Assistant, paste one line of code, and your visitors can chat with your business in minutes. $100 free for every EqualWeb customer: a pay-as-you-go UiriX agent with $100 in the wallet, which is about 50 million chat tokens, and no credit card.